A visual line for business client offerings
Scope
- Visual identity
- Promotional materials
- Social media
Paprocki & Brzozowski are among Poland's best-known fashion designers, working as a duo since 2000. Graduates of the Faculty of Textiles and Clothing at the Academy of Fine Arts in Łódź, they presented their first collection in Warsaw in 2003 and were named Designers of the Year 2004 by ELLE. Their label is associated with original ideas, unexpected construction, detail and fabrics. Since 2010 they have also produced a basic line, PLANTS.
As the brand reached a wide audience, a need arose for an offer aimed at business clients and large corporate brands. We created a visual line that builds on the duo's existing image while drawing attention to specific products. Elements of the offer are accented with thin black lines, and headlines are set in a distinctive, elegant, personalised serif. The result is fresh and legible, with the duo's wordmark running as a recurring background motif.
