KM Yacht Cleaning

KM Yacht Cleaning is a new company specialising in the restoration of boats and yachts, serving every marina on the Bay of Gdańsk. To succeed in its very first season, we built a complete visual identity and communication strategy aimed at demanding clients who value professional service and full transparency.

The logo captures movement and the flow of air, and each of its elements echoes the shape of a sail. Subtle notches in both the symbol and the wordmark reflect the company's attention to the smallest details.

The mark loosely references Japanese aesthetics, whose values match the principles of KM Yacht Cleaning. The key visual follows the same idea: simple and consistent, with small touches such as italics and headlines placed at varying positions that give it character without obscuring what matters most, the content.

On the website, the priority was to showcase the services and their descriptions so clients know exactly what they gain. We also shortened the booking path with an intuitive interface that leads the user straight to action.

A modular layout of content panels makes information easy to find, and the whole site is fully responsive across screen sizes.